My role

I created the product from scratch — brand identity, UX/UI, responsive website, promotional graphics and social assets.

Approach

I treated ordering and promotion as one experience, embedding campaigns directly into the menu instead of hiding them in banners.

Outcome

The live service now supports ordering, promotions and loyalty for thousands of customers.

My role

I designed the core product experience, including order management, menu navigation, item modifiers and checkout.

Challenge

Fit a dense set of restaurant workflows into one fast, readable interface without making it feel overloaded.

Current status

The new system replaces a limited legacy setup and is now being implemented for everyday restaurant operations.

My role

I owned the travel experience across web and app, turning product requirements into flows, interfaces and new design-system components.

Challenge

Make fares, loyalty miles, booking rules and large amounts of travel data feel coherent across multiple platforms.

Impact

I rebuilt the core booking journeys from search to checkout for a large-scale consumer product used by a mass audience.

My role

I turned raw copy and data into complete presentations, defining hierarchy, composition and visual direction independently.

Approach

Each deck received its own visual language rather than relying on repetitive corporate templates.

Outcome

Five years of work across analytical, corporate and promotional presentations for agencies and their clients.